https://mollyckirk.com/about daily 0.75 2025-07-18 https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/49331407-c1ef-4f7e-bd16-dc70b6dc911c/Headshot+blue+shirt+3+%28edit%29.jpg https://mollyckirk.com/contact daily 0.75 2025-06-19 https://mollyckirk.com/home daily 1.0 2025-07-15 https://mollyckirk.com/resume daily 0.75 2022-03-08 https://mollyckirk.com/mibus-case-study daily 0.75 2022-07-19 https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/26cbbab6-9807-472c-b096-0205e67133ee/Bus+station.png Mibus Case Study - The Problem After expanding and adding numerous bus routes, a local bus stop became crowded and difficult to navigate. Riders wanted to know when the next bus would arrive, and how much time they had to get to the stop. The city developed a way to tell how far each bus is from the stop but wasn’t sure how to share that information with riders. We developed a mobile app for this purpose. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/da845026-a146-4f57-984c-265a7aab315d/User+Persona.png Mibus Case Study - User Persona We created a user persona based on our research to establish reliable and realistic representations of our key audience for reference. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/c697c206-6b16-4022-b340-ba8ade1e057e/SWOT+Analysis+Template+-+Frame+1.jpg Mibus Case Study We found an opportunity to differentiate ourselves (and limit the threat of comparison) by designing for our local users and prioritizing accessibility. We focused on keeping the cognitive load low with clear UI, large buttons & text. We chose the route of a simpler, effective alternative. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/233581cb-9989-49f0-b15e-f90af4e55ba8/Research.png Mibus Case Study - Summary We used various research methods to provide an essential foundation for our design strategy. We performed a competitive analysis, user surveys, user interviews and created a user persona. Staying within scope, we established that our product should provide users with the most valued features of a transportation app, centering on accurate local schedule information. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/c697c206-6b16-4022-b340-ba8ade1e057e/SWOT+Analysis+Template+-+Frame+1.jpg Mibus Case Study - Competitive Analysis We performed a SWOT analysis to evaluate the strengths, weaknesses, opportunities & threats of two popular transit apps: Google maps & Citymapper. Both are robust transportation apps with complex integration, exhibiting many strengths including comprehensive route options and multiple modes of transportation. However, Citymapper’s UI felt cluttered with a high cognitive load; Google maps displayed small bus stop icons that could be difficult to tap by some. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/49fd0807-acb8-4b47-b2e2-19278499da70/Screen+Shot+2022-03-09+at+6.59.25+PM.png Mibus Case Study - User Surveys The results from 37 survey participants showed us three key factors to consider in our design: Over 80% of bus riders are commuters Most people believe real-time ETAs are the most important function of a transportation app Most users are already satisfied (or very satisfied) with their current transportation app https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/4c2b1975-e342-4d23-885e-69c677411059/Interview+illustration.png Mibus Case Study - User interviews We dove deeper into bus riders’ goals and pain points with one-on-one interviews. We found that potential users are likely to value schedule accuracy, clarity of information, and simplicity of design the most. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/13d06735-289e-4d68-acfb-0177120c5a44/AdobeStock_234704897+%5BConverted%5D.jpg Mibus Case Study - User Stories & User Flows We used our business requirements to create high-priority user stories that served as the basis for the user flows. We sketched out the flows and then created digital versions in Figma, (viewable below). https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/e4e599e4-bbc5-4acf-8102-989e825f2124/wireframe+sketches+copy.png Mibus Case Study - Sketches We hand-sketched our initial wireframes, refining them later in Figma to serve as the basis for our prototype. (See digital wireframes below) https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/3faca634-b676-4bcf-9dde-eafc98151fe5/Sitemap.png Mibus Case Study - Sitemap We designed a lean structure for the app, maintaining a maximum of 3 click-only interactions to view all information. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/9dd78406-b9b8-4bff-a77f-9b4b8ffd3247/Mibus+Case+Study+%282%29.jpg Mibus Case Study - What we did We recruited 3 users for prototype testing with Maze user testing software. We designed 3 tasks for the users to complete, based on our high-priority user stories. We invited users to complete the remote testing, and the results were telling https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/c9bf7f4c-276c-4717-a833-8056406822e4/maze_report-mission-2-screen-2-optimal-path.jpg Mibus Case Study - What we found The app proved to be easy to navigate, but users clicked beyond the clickable areas. We enlarged the icons and included clear affordances on all clickable items. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/acfb7c6a-9d9f-4ec3-9894-d9c54f8507e3/AdobeStock_294515011+%5BConverted%5D.png Mibus Case Study - Iterations Before our usability test, we made some key iterations. We adjusted some of the colors after an A11y color check and created more space within schedule lists for better readability. We maintained the click-only navigation and moved the controls to the bottom of the screen for one-handed use. We also added a splash screen. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/bec54c19-313d-4e2d-8bd5-413607f6b371/AdobeStock_477657531+%281%29.jpeg Mibus Case Study - Key takeaways We learned a great deal through this design process. We learned through testing that users can surprise you, and affordances should be made for all possibilities. We learned that simple does not necessarily mean less and that universal usability is a great goal. Finally, we found that continuous iteration, and collaboration, is the key to great design. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/1646860969320-APKCFK7A276VXWVM47WU/unsplash-image-7qOp3bY_b74.jpg Mibus Case Study - Next Steps Add location service functionality Build out the map and routing services Travel-time estimates Account creation & login Ability to set your regular bus line https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Mibus Case Study https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Mibus Case Study https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/74f614c3-d21f-4f7a-a7b4-7987d625323c/User+Flow+1.png Mibus Case Study https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/27375b5a-6c7c-40ca-a1b3-f03e685ce039/Homescreen.png Mibus Case Study Homescreen https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/8c5b6129-a7e2-4b0f-ae86-305a7988762a/Opening+Screen.png Mibus Case Study Splash screen https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/1e3c6e45-b07c-4f73-9011-ccd6e4774041/User+Flow+2.png Mibus Case Study https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/1674fe54-d5a5-462b-8582-d7d41790ce5a/Bus+Lines.png Mibus Case Study Bus line selection screen https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/8c1aa99f-2563-4767-8383-4e1c0d3f0ba3/All+Bus+Lines.png Mibus Case Study All bus lines screen https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/be3578a8-6235-4488-8f8a-56bd0e56ffb8/User+Flow+3.png Mibus Case Study https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/f83eea4e-6c49-42bf-8f84-9cedb07d67ab/Bus+Schedule+A.png Mibus Case Study Individual bus line screen https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/8861252f-be72-4a8c-9174-8a192e6e4cc1/Bus+Schedule+F.png Mibus Case Study Individual bus line screen https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/c2b40118-a001-4a6a-8c33-7afb7138658b/Homescreen.png Mibus Case Study Homescreen https://mollyckirk.com/fledger daily 0.75 2025-07-17 https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/acfb7c6a-9d9f-4ec3-9894-d9c54f8507e3/AdobeStock_294515011+%5BConverted%5D.png https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/5b3ee3f4-fc05-4a63-8bae-656da8eb4327/Fledger+User+Interview+Guide https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/e644e4cf-9551-44b2-8780-5af124790e62/user+testing.png https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/af01bc7b-cef9-400c-a78d-5bba100b9435/Strengths.png 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https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/a68bfc32-077c-4512-81c0-9cdccc53c819/Style+Guide.jpg https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/05990ca4-9ffa-4f95-871d-f5a665cd735f/Screenshot+2025-07-16+at+5.51.45%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/20283d13-1714-45d9-95ec-fcfca054ff75/mindfull+testing.png https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/6441ce86-f8a1-46cf-8c51-f809568a432f/Research+%26+Content+1.png MindFull Case Study Building trust through inviting language https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/c7f69ce8-4f0e-4bd6-9f1f-d1af3a04f35b/Persona+%231+%281%29.png MindFull Case Study Andi https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/cde437ea-92b5-4d1b-b932-2b8e6932f6d6/Create+an+Account.png MindFull Case Study Warm, conversational onboarding addresses users' desire for collaborative rather than transactional interactions. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/87da86e4-01bc-4b29-af54-f1663376ebfe/Research+%26+Content+image+1.png MindFull Case Study Transparency that acknowledges user skepticism https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/a9cc2de3-9b57-405c-8898-f390c148f573/Persona+%232+%282%29.png MindFull Case Study Sarah https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/2e080e5b-3b36-4cfa-816b-29e8969464db/Onboarding+B1.png MindFull Case Study 'Cultivate your best media experience' reinforces user control and intentionality over passive consumption. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/ef6e3935-267d-46ca-8243-f956a825f6d2/Research+%26+Content+3.png MindFull Case Study Collaborative vs. transactional interactions https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/7c83d7cc-b0cc-45b7-9b9d-a35d8a619ab2/Persona+%233.png MindFull Case Study Drew https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/5dc29cd7-c416-4936-9513-2f5b8007cd55/Onboarding+B3.png MindFull Case Study 'Alert' terminology based on user testing feedback that 'flag' commonly means inappropriate content. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/a74669fb-1cf0-45ab-adac-5d84ab297c7d/Onboarding+B4.png MindFull Case Study Clear feature explanation reduces uncertainty and builds trust through transparency about how the app works. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/674d5deb-7b36-40d8-ba0c-20672f52e16f/Onboarding+4+%281%29.png MindFull Case Study 'Let's get started' and preference language emphasize user agency and choice over algorithmic control. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/f843e3e6-d6ba-465f-9322-9a0d8c7ffe53/Onboarding+5.png MindFull Case Study Curious, inviting language ('would you like') replaces directive commands, reducing cognitive load for overwhelmed users. https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/eddd0b9c-3ef4-4eb8-90c0-1e10f11749da/Onboarding+6.png MindFull Case Study Directly addresses user skepticism by acknowledging trust concerns upfront rather than assuming engagement. https://mollyckirk.com/microcopy-samples daily 0.75 2025-06-15 https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/d46f535b-4830-42f0-8f6b-cf39ce55c2b3/Screenshot+2025-05-26+at+4.08.48%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/1e32d5c7-2aed-4650-9fdb-c2f855dba91a/Screenshot+2025-05-26+at+4.40.03%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/48dfe8a7-f89e-4d00-bac4-e9ae06fcc3b2/Screenshot+2025-05-26+at+4.56.17%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/6227c09802e75214a25eec06/29ce7982-5b67-4640-b37c-31cf81f5458d/Screenshot+2025-05-26+at+5.03.12%E2%80%AFPM.jpg 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